Entities and semantic markup

Entities and semantic markup

Google extracts entities from your webpage automatically, without any effort on your part. These are peopleplaces and things that have distinct properties and relationships with each other.
• Christopher Nolan (entity, person) stands 5'4" (property, height) and directed Interstellar(entity, movie)
Even though entity extraction happens automatically, it's often essential to mark up your content with Schema for specific supported entities such as business information, reviews, and products. While the ranking benefit of adding Schema isn't 100% clear, structured data has the advantage of enhanced search results.
Entities and Schema
For a solid guide in implementing schema.org markup, see Builtvisible's excellent guide to rich snippets.
Links and supplemental content

Links and supplemental content

Many webmasters overlook the importance of linking as a topic signal.
Several well-known Google search patents and early research papersdescribe analyzing a page's links as a way to determine topic relevancy. These include both internal links to your own pages and external links to other sites, often with relevant anchor text.
Google's own Quality Rater Guidelines cites the value external references to other sites. It also describes a page's supplemental content, which can includes internal links to other sections of your site, as a valuable resource.
Links and Supplemental Content
If you need an example of how relevant linking can help your SEO, The New York Times famously saw success, and an increase in traffic, when it started linking out to other sites from its topic pages.
Although this guide discusses on-page topic optimization, topical external links with relevant anchor text can greatly influence how search engines determine what a page is about. These external signals often carry more weight than on-page cues, but it almost always works best when on-page and off-page signals are in alignment.
Position, frequency, and distance

Position, frequency, and distance

How a page is organized can greatly influence how concepts relate to each other.
Once search engines find your keywords on a page, they need to determine which ones are most important, and which ones actually have the strongest relationships to one another.
Three primary techniques for communicating this include:
  • Position: Keywords placed in important areas like titles, headlines, and higher up in the main body text may carry the most weight.
  • Frequency: Using techniques like TF-IDF, search engines determine important phrases by calculating how often they appear in a document compared to a normal distribution.
  • Distance: Words and phrases that relate to each other are often found close together, or grouped by HTML elements. This means leveraging semantic distance to place related concepts close to one another using paragraphs, lists, and content sectioning.
A great way to organize your on-page content is to employ your primary and secondary related keywords in support of your focus keyword. Each primary related phrase becomes its own subsection, with the secondary related phrases supporting the primary, as illustrated here.
Keyword Position, Frequency and Distance
As an example, the primary keyword phrase of this page is 'On-page Topic Targeting'. Supporting topics include: keywords and relationships, on-page optimization, links, entities, and keyword tools. Each related phrase supports the primary topic, and each becomes its own subsection.
SEO Keywords and relationships

SEO Keywords and relationships

No matter what topic modeling technique you choose, all rely on discovering relationships between words and phrases. As content creators, how we organize words on a page greatly influences how search engines determine the on-page topics.
When we use keywords phrases, search engines hunt for other phrases and concepts that relate to one another. So our first job is to expand our keywords research to incorporate these related phrases and concepts. Contextually rich content includes:
  • Close variants and synonyms: Includes abbreviations, plurals, and phrases that mean the same thing.
  • Primary related keywords: Words and phrases that relate to the main keyword phrase.
  • Secondary related keywords: Words and phrases that relate to the primary related keywords.
  • Entity relationships: Concept that describe the properties and relationships between people, places, and things.
Keywords and Relationships
A good keyword phrase or entity is one that predicts the presence of other phrases and entities on the page. For example, a page about "The White House" predicts other phrases like "president," "Washington," and "Secret Service." Incorporating these related phrases may help strengthen the topicality of "White House."
Types Of Search Engine Success Factors

Types Of Search Engine Success Factors

There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:
  • On-The-Page SEO
  • Off-The-Page SEO
  • Violations
Inside of every gathering are subgroups, as every part of this SEO aide will clarify. These subgroups contain one or more
individual SEO elements with a particular weight or significance. 
Infringement, while a gathering unto themselves, are shown under the gathering and subgroup to which they're related. 
Those two letter acronyms you see on the diagram above? That is our play on the intermittent table of components and the letter representations, or image, of every component. You might have needed to recall that the image for gold was Au or that iron's was Fe. 
In the Occasional Table of SEO, we've attempted to make it somewhat more instinctive. The primary letter of each "SEO component" originates from the subgroup that it's in and the second letter stands for the individual element.

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the procedure of influencing the perceivability of a site or a website page in an internet searcher's unpaid results—frequently alluded to as "characteristic," "natural," or "earned" results. When all is said in done, the prior (or higher positioned on the list items page), and all the more as often as possible a site shows up in the indexed lists list, the more guests it will get from the web search tool's clients. SEO might target various types of hunt, including picture look, neighborhood seek, video seek, scholastic search, news seek and industry-particular vertical web crawlers. 


As a Web showcasing technique, SEO considers how web crawlers work, what individuals hunt down, the genuine inquiry terms or watchwords wrote into web search tools and which web indexes are favored by their focused on crowd. Upgrading a site might include altering its substance, HTML and related coding to both expand its importance to particular catchphrases and to evacuate obstructions to the indexing exercises of web crawlers. Elevating a site to expand the quantity of backlinks, or inbound connections, is another SEO strateg